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Sports Betting. Are you being played?


Its not on you.

If you’re feeling stuck or starting to question the game, we’re here to help. Free, confidential support is available.

Sports betting

It's not on you.

There are many psychological tactics that sports betting companies use to get you start betting and keep betting. From "Dark Nudges" to "Hospital Passes", sport betting companies know how to hijack your psychology and get you to bet on your favourite sport.

We've launched a campaign to help people understand these tactics so they're better informed and able to see who's really pulling the strings.

If you feel you've been played, or someone in your life has been played, we offer free and confidential support to help you get out of the trap.

Not sure whether your gambling has become harmful to yourself or your family and friends?

Our Clinics

Looking for direct face-to-face support?

Map of NZ with PGF Services clinics marked

We have 18 clinics nationwide - find your nearest clinic that all offer professional, safe face-to-face counselling. 

About us

We are dedicated to the prevention and reduction of the harms caused by gambling in Aotearoa. We get there with innovation, integrity, and the mana of our people.

Whai Awhina?
Need Help?

Free and confidential support for anyone affected by gambling. Our team are available from 8.30am - 5.00pm Monday to Friday.

Get help now